What is mobile application design and development?

Mobile application design and development is the set of processes and techniques involved in writing software for small and wireless computing devices, such as smartphones and other hand-held devices. The mobile development process involves creating installable software bundles and implementing backend services such as testing the application on target devices.

Different technologies used in mobile app development are:

• Native applications -These applications are built using integrated development environments and languages such as Apple iOS or Google android. Native apps enable you to customize necessary features, but they can be more costly than other technologies.
• Cross-platform applications - Cross-platform native mobile applications are compiled into a native application running directly on the operating system of the device.
• Progressive web applications - A progressive web application is a website that looks and behaves exactly like a mobile app. These applications are created with web technologies such as Facebook React. 
• Hybrid applications - They are developed with technologies such as HTML, JavaScript, and CSS. Hybrid apps are more cost-effective to develop than native apps and can be created faster.

Process of mobile application design and development:

The following steps should be taken to develop the framework for building an app.

1. Define your strategy and evaluate what is the objective of your app and what problems will it solve?
2. Sketch out how your mobile app will solve the problems you've identified and what features and functions you'll include in it.
3. Select the tools you will need based on your requirements
4. Select your team and decide whether you need to hire a developer or a marketing person.
5.  Develop your product roadmap, this will enable you to create a step-by-step process for setting your priorities.

Building a well-optimized and user-friendly mobile app can help you to provide more value to the customers. The more value you offer your customers the more interest they develop in your brand which improves customer loyalty to your brand. Today, most of the traffic online is powered by mobile devices therefore designing a mobile app for your business puts you in the right position to achieve success in this highly competitive market.