ADVANTAGES OF DIGITAL MARKETING

Digital marketing comprises all marketing efforts that use the internet. These include digital channels such as search engines, email, websites, social media, etc that can be used to connect with the customers. Through digital marketing, small businesses can market to larger audiences at conservative amounts.  

1. GLOBAL REACH - This online accessibility has opened many growth opportunities for businesses to explore.
2. LOWER COST - Whether you want to promote your business locally or internationally, digital marketing provides you with economical solutions.
3. EFFECTIVE TRADING - digital marketing enables you to gain data to see which audiences will work best for you and optimize your campaign around them. It also helps you to analyze the changing behaviors of customers and modify them.
4. MULTIPLE STRATEGIES - Different strategies of digital marketing can be used in different businesses.B2B, Content marketing, SEO, and email marketing are some types of strategies that can be used by businesses to improve their brand.
5. MULTIPLE CONTENT TYPES - There are multiple types of content from which we can choose to keep our brand fresh. 
6. INCREASED ENGAGEMENT - Digital marketing enables you to interact with a lot of customers. This enables in building loyal customers.
7. ANALYTICS AND OPTIMIZATION - Analyzing your digital marketing campaigns also enables you to identify every source of traffic and take total control of your sales.

  

SEARCH ENGINE OPTIMIZATION(SEO)

SEO i.e search engine optimization is a set of practices designed to improve the positioning of web pages in organic search results.SEO is a fundamental part of digital marketing because people conduct millions of searches every year, often with the intent to find information about products and services. The higher the ranking higher the benefits.

TYPES OF SEO

1. On-page search engine optimization - on-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic. It includes techniques like maintaining a user-friendly URL structure, good site performance, using good quality content and doing proper keyword research.
2. off-page search engine optimization - off-page SEO refers to the action taken outside of your website to improve the rankings within the website to rank higher on search results. It includes things like building links, social bookmarking, image/video sharing, guest posting, etc.

TECHNIQUES OF SEO

• BLACK HAT SEO - Black hat SEO is a practice against search engine guidelines, used to get a site ranking higher in search results. these unethical tactics often end up in a penalty 
• WHITE HAT SEO - White hat SEO is a body of approved SEO tactics that are used to improve the ranking on your site.